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SUCCESS STORY

Over 600 installations in under 8 months with ActewAGL

Visual of the Electrify with ActewAGL platform offering a digital-first home electrification experience through the BOOM! Power platform
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  • 600+
    installations
    Completed by trusted local trades
  • $283000
    saved on energy bills
    That's almost 230 years of ACT gas bills
  • 560
    tonnes of CO₂ avoided
    equivalent to 131 petrol cars off the road

ActewAGL knew their customers were ready to electrify, they just needed a better way to act. The real challenge wasn’t demand, it was delivery: making a complex, multi-year transition simple, digital, and scalable. That’s why they partnered with BOOM! Power to launch a platform that’s not only helping households take action, but opening new revenue and loyalty pathways for the business.

“BOOM! Power has transformed our electrification program into a digital-first experience that our customers trust. The numbers speak for themselves.” 

Daniel Redman ActewAGL

THE CHALLENGE

Providing householders with a transparent, digital-first experience, with flexible options.

ActewAGL is committed to offering sustainable energy solutions now and into the future. One of the proven solutions is home electrification, which makes economic sense for ActewAGL customers, but is likely to be a multi-year journey for many households.

Rising energy costs and the shift away from gas created a wave of demand. But for most households, taking action was overwhelming. Complex rebates, multiple providers, unclear payback. For retailers, that friction meant lost business, and missed climate targets.

THE SOLUTION

The BOOM! Power platform has elevated the existing ActewAGL electrification program with a digital-first, one-stop-shop experience.

After considering all our options we decided to partner up - and the BOOM! Power platform was clearly years ahead of their competitors, plus was able to support our strategy, including home electrification, EV uptake and our VPP offer.

Electrify with ActewAGL reduces the intention vs action gap by preparing and motivating customers to make the right decision now and in the future. The platform overcomes many barriers to home electrification and empowers users to take decisive action.  It also makes the process simple and accessible, providing an easy-to-follow personalised plan for action.

It delivers:

  • Personalised electrification plans from just a few data points
  • Clear, upfront guidance on costs, incentives, savings and financing options
  • A curated marketplace of vetted local installers and pre-qualified products

The next evolution of the platform will take personalisation to the next level, ensuring recommendations are bespoke to each user.

THE RESULTS

Since launch, over 4,500 customers have engaged with the platform.

“Fantastic service, smooth process and better-than-market pricing — Electrify with ActewAGL made upgrading my hot water system effortless and worthwhile.” 

Mohamed Watson Householder

Together, households have saved more than 1,002 GJ of energy and avoided over 560 tonnes of emissions. Just as importantly, the program is unlocking new value for the retailer, additional revenue streams to long-term customer trust.

When the journey is clear, people act fast. Based on feedback from customers who completed installations:

  • 52%: “Convenience — everything in one place”
  • 33%: “Future-proofing as gas phases out”

Customers also reported better comfort, cleaner indoor air, and lower energy anxiety, benefits that strengthen both climate outcomes and customer satisfaction.

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Confidence for your customers. Scalability for your business.